Cookie Policy

The EU cookie law (e-Privacy Directive)

The ePrivacy legislation has been in place since 2009. It is a set of rules that has come to be known as the "cookie law". The cookie provision resulted in an overload of consent requests for internet users and thus has been streamlined. This includes clarifying that no consent is needed for non-privacy intrusive cookies.

The Information Commissioner's Office (ICO) has published detailed guidance on the law here

General Data Protection Regulation (GDPR)

In 2018 the General Data Protection Regulation (GDPR) came into force. This is an initiative on data protection to replace the Data Protection Act. It will seek to enhance and tighten laws around the implementation of Data Protection in order to protect web users and provide more transparency and access regarding the collation and storage or Personal Data.

More information can be found here:

Guide to the General Data Protection Regulation (GDPR)
General Data Protection Regulation - Wiki
2018 reform of EU data protection rules
GDPR Explained In 5 Minutes
GDPR for dummies


The purpose of this policy is to facilitate True and Fair Limited’s commitment to ensuring the protection and privacy of personal data – specifically cookies and similar technologies - that are collected, processed, and stored during its business operations. This policy outlines our commitment to compliance with the UK General Data Protection Regulation and other applicable data protection laws. 


This policy applies to all of True and Fair Limited and its personnel including temporary, permanent, contract, full time, volunteer staff and pro-bono consultants (”you”, “your”); who have access to personal data in the course of performing their duties.  


Cookies are small text files that are placed on the users’ device by their browser when they visit a website. They are typically used to enhance the users’ online experience by remembering the users’ preferences, analysing website performance, and providing personalised content. Like most modern websites, our website – - uses cookies.

Roles and Responsibilities

True and Fair Limited will appoint a Data Protection Officer where required who will be responsible for verifying compliance with this policy and applicable data protection laws. The Data Protection Manager, if appointed, or the Head of Business Support Services is responsible for overseeing the company’s data protection programme. 

All employees are responsible for ensuring the confidentiality, integrity, and security of personal data.


We will use the following category of cookies for these specific and explicit purposes only:-


  • Essential/Strictly Necessary Cookies: These cookies will be necessary for the website to function properly. They will enable basic functions like page navigation and access to secure areas of the website. 
  • Analytical/Performance Cookies: These cookies will allow us to analyse how visitors use our website, so we can measure and improve its performance. We will use tools like Google Analytics for this purpose. Information collected by these cookies will be aggregated and therefore anonymous and used only to improve how our website works. For example web analytics, ad response rates, affiliate tracking, error management and testing designs.
  • Functionality Cookies: These cookies will enable enhanced functionality and personalisation, such as remembering the users’ preferences. They allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features.
  • Targeting/Advertising (Behavioural) Third Party Cookies: These third-party cookies will be from service providers such as Google Analytics, social media platforms, brands and advertising networks. The cookies will store information about users’ behaviour obtained via continuous observation of their browsing habits, making it possible to develop a specific profile for users. They will be used to deliver relevant advertisements to users based on their browsing habits. They will also limit the number of times users see an ad and help measure the effectiveness of advertising campaigns. 


We will use the following cookies: 








Used to measure information about how visitors use our site. This includes identifying each unique user and details of each page visited. _gat is used to limit the collection of analytics data on high traffic sites. Company: Google Analytics.

2 years

1 minute

1 day


Third parties, for example, advertising networks and providers of external services such as web traffic analysis services, may also use cookies on our website. These are very commonly found on many websites and we will have no control over them. They are likely to be analytical/performance cookies or targeting cookies (for example, Google’s advertising services). Some of the partners that may set cookies on our site are: 


This domain is Microsoft’s search engine.


In addition to the targeting/advertising cookies, Google may set other cookies on this site. 



Our use of cookies will be described in our Cookie Notice and/or our Privacy Notice, published on our website and linked to the point of cookie enablement.


We will use a cookie management system or similar technologies to provide our website users - upon their first visit to our website – with the opportunity to accept (consent to) or decline the use of cookies.


We will ensure that users will be able to disable or manage their cookie preferences through their browser settings. 

Contact Information

The contact details for staff with specific duties in relation to this policy are:- 



Job title 

Data retention duties 




Data Protection Manager 

Policy development and enforcement 




Web Manager 

Web design and management 




IT Manager 

IT & information security 




Review and Update 

This policy will be reviewed regularly and updated as necessary to ensure ongoing compliance with data protection laws and best practices.